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A recent study published by Cees van Riel of RSM and research analyst Patricia Heijndijk shows that the major national museums, like the Prado, are the best ambassadors of the brand of a country. The elevated reputation of such places supersedes the brand image of the big multinationals.
A recent study published by Cees van Riel of RSM and research analyst Patricia Heijndijk shows that the major national museums, like the Prado, are the best ambassadors of the brand of a country. The elevated reputation of such places supersedes the brand image of the big multinationals.