Hudson's Bay, which opened its first Dutch branch at the Amsterdam Rokin on 5 September, has chosen a distinctly different strategy than De Bijenkorf according to RSM's Cor Molenaar. "Hudson's Bay comes with a completely different design, lots of light, lots of white. Therefore there is little atmosphere. But that may suit the target group."


  • Cor Molenaar
    Role: Faculty
    Reference type: Quoted

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