Brain activity predicts crowdfunding outcomes better than self-reports

A new study by Alexander Genevsky of RSM with colleagues shows that neural activity can be a better predictor of individual choices than surveys and self-reports. Further, they can help forecast aggregate outcomes in the marketplace.

A new study by Alexander Genevsky of RSM with colleagues shows that neural activity can be a better predictor of individual choices than surveys and self-reports. Further, they can help forecast aggregate outcomes in the marketplace. 

Participants

  • Alexander Genevsky
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Medical Xpress (Online)