This website uses cookies and similar technologies (hereinafter collectively referred to as ‘cookies’). We may use cookies for the following purposes:
With the buttons below, you can choose which cookies you wish to accept. On our cookie statement page, you can manage your cookie preferences. You can always withdraw your consent for cookies by making different choices there. For more information about cookies, please refer to our cookie statement.
According to a new study by Alexander Genevsky of RSM, Carolyn Yoon of the University of Michigan and Brian Knutson of Stanford University, neurons firing in the brain's "reward centre" predict widespread consumer behaviour more accurately than interviews with consumers about their preferences.
According to a new study by Alexander Genevsky of RSM, Carolyn Yoon of the University of Michigan and Brian Knutson of Stanford University, neurons firing in the brain's "reward centre" predict widespread consumer behaviour more accurately than interviews with consumers about their preferences.