Empty, almost eerie shopping streets - a phenomenon experienced all over the country, but especially in small towns. Entrepreneurs need to work harder against the power of the internet to keep consumers happy. Cor Molenaar of RSM agrees: "The entrepreneur has to distinguish himself from the internet because he offers a service that it does not have. The customer must have a certain experience in the store. "


  • Cor Molenaar
    Role: Faculty
    Reference type: Quoted

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