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Focusing more on the outcomes that matter to the patient makes the difference between purchasing from, and not for, healthcare. Nevertheless, many opportunities are wasted due to the lack of maturity and cautious attitude of buyers, says Erik van Raaij, Professor of Purchasing & Supply Management in Healthcare at RSM.
Focusing more on the outcomes that matter to the patient makes the difference between purchasing from, and not for, healthcare. Nevertheless, many opportunities are wasted due to the lack of maturity and cautious attitude of buyers, says Erik van Raaij, Professor of Purchasing & Supply Management in Healthcare at RSM.