will bring the most popular shopping day in the world to the Netherlands: Singles Day. By doing so, the site will introduce an extra Dutch holiday on 11 November on which you purchase gifts to spoil yourself. In Asia, Singles Day is the biggest shopping phenomenon that exists and records are broken year after year. Retail expert Cor Molenaar of RSM is enthusiastic about the idea: " is at the forefront of embracing such shopping phenomena and but is able to give it its own twist, because it knows the local market well. I expect that Singles Day will be of great economic value to the Netherlands within a few years."


  • Cor Molenaar
    Role: Faculty
    Reference type: Quoted

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