Until now, market researchers have used questionnaires to analyse consumer preferences and to assess whether a crowdfunding idea has a chance of success. Research by Alexander Genevsky of RSM shows that brain scans make such predictions about individual preferences more accurate. Brain activity is also a good indicator of the ultimate success of the funding.


  • Alexander Genevsky
    Role: Faculty
    Reference type: Referenced

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  • Marketingfuel (Online)