Rotterdam school of Management, Erasmus University compact logo

Of course, you could conduct surveys or talk with focus groups to get a better picture of the success rates of a crowdfunding campaign, but that's "old school". In his recent study, Alexander Genevsky of RSM proves that brain scans can yield much better predictions. 


  • Alexander Genevsky
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • De Filmkrant (Online)