'Get 3, pay 1', '1 + 1 free' or 'discounts that can go up to 80%'. These are campaigns that companies are using to draw customers this weekend under the guise of 'Black Friday'. From de Bijenkorf to Hema: a lot of retailers in the Netherlands are gradually taking part. Cor Molenaar of RSM explains why this may be the case. "Sinterklaas is coming and Christmas presents can already be bought. This makes it beneficial for both brick shops and webshops to participate."


  • Cor Molenaar
    Role: Faculty
    Reference type: Quoted

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