Jan van den Ende was interviewed by Adrian Swinscoe, author of "How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing" on what it takes to deliver better customer service and experience. Jan says that a wow product is normally associated with something that is very high-end/expensive. However, he is also a fan of and considers disruptive products as delivering a business wow too.


  • Jan van den Ende
    Role: Faculty
    Reference type: Quoted

Media Outlets

  • Customer Think (Online)