Neuromarketing: così le aziende leggono nel pensiero

Ale Smidts, Professor of Marketing Research at RSM, gives his opinion as to why neuromarketing could explain why a certain product is more successful than others.

Ale Smidts, Professor of Marketing Research at RSM, gives his opinion as to why neuromarketing could explain why a certain product is more successful than others.

 

Participants

  • Ale Smidts
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • business people (Online)