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Research by PhD candidate Joshua Paundra of RSM suggests that car lovers need more convincing to switch from driving their own vehicle to a car-sharing scheme. For these people, car-sharing should not be advertised as a replacement, but as an alternative means of transport for when their own car is not available.
Research by PhD candidate Joshua Paundra of RSM suggests that car lovers need more convincing to switch from driving their own vehicle to a car-sharing scheme. For these people, car-sharing should not be advertised as a replacement, but as an alternative means of transport for when their own car is not available.