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Car sharing programmes such as Greenwheels and car2go reduce the environmental damage of driving. But how do you get owners who are very attached to their own cars to switch to such a programme? Research by RSM PhD candidate Joshua Paundra shows that these car enthusiasts need more convincing than just lower costs and sustainability benefits.
Car sharing programmes such as Greenwheels and car2go reduce the environmental damage of driving. But how do you get owners who are very attached to their own cars to switch to such a programme? Research by RSM PhD candidate Joshua Paundra shows that these car enthusiasts need more convincing than just lower costs and sustainability benefits.