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Cees van Riel, professor of Corporate Communication at RSM, was a keynote speaker at the 'First Corporate-Business-Museum Reputation Conference' in Malaga. He stressed that "the reputation of museums is key to the economic and cultural development of a city and its image as nearly one billion people visit museums annually around the world."
Cees van Riel, professor of Corporate Communication at RSM, was a keynote speaker at the 'First Corporate-Business-Museum Reputation Conference' in Malaga. He stressed that "the reputation of museums is key to the economic and cultural development of a city and its image as nearly one billion people visit museums annually around the world."