This article mentions the study conducted by Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, which shows that the consumer is more willing to eat mealworms or in vitro meat if it has a product description in another language. For example, the subjects would rather eat insect-based cookies or 'Kekse mit Mehl aus Mehlwürmer' than 'just' insect cookies .


  • Anne Kathrin Klesse
    Role: Faculty
    Reference type: Referenced

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  • De Telegraaf (Online)