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Research by PhD Candidate in Marketing Elisa Maira of RSM has shown that a takeover can damage the identity of a brand, making it less popular among consumers. She states that "acquisitions are of great importance for companies to grow, however they also bring a lot of uncertainty".
Research by PhD Candidate in Marketing Elisa Maira of RSM has shown that a takeover can damage the identity of a brand, making it less popular among consumers. She states that "acquisitions are of great importance for companies to grow, however they also bring a lot of uncertainty".