The famous "I WILL" statements which can be found all over the Erasmus University, sponsored by RSM, have much larger implications than one might think. Michaela Schippers, Endowed Professor in Behaviour and Performance Management at RSM and the main driver behind the "I WILL" statements, has shared that the goal-setting nature of the "I WILL" statements has led to students feeling a stronger sense of direction in their daily life and average grades have increased as well.