Berend Wierenga, Professor Emeritus of Marketing at RSM has given his opinion if and how suggestive questions may give direction to the type of answers one may answer with, especially in relations to the 'Staat van de Boer'. Staat van de Boer is the largest opinion survey ever held among farmers. Newspaper Trouw wants an honest debate about the creators of our food. Wierenga has commented that due to methodological shortcomings, the results are systematically controlled in a too pessimistic direction.



  • Berend Wierenga
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Trouw (Newspaper)