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Many companies find it difficult to turn their sustainable ambition into a concrete business model, concludes Rob van Tulder, professor of International Business at RSM. With his recently published book 'Getting all the Motives Right', he hopes to offer the industry the right tools.
Many companies find it difficult to turn their sustainable ambition into a concrete business model, concludes Rob van Tulder, professor of International Business at RSM. With his recently published book 'Getting all the Motives Right', he hopes to offer the industry the right tools.