Ale Smidts, Maarten Boksem and Esther Eijlers of RSM have developed a method whereby emotions in the brain can be measured directly with the help of EEG. This method is discussed in the article

Participants

  • Esther Eijlers
    Role: Faculty
    Reference type: Referenced
  • Maarten Boksem
    Role: Faculty
    Reference type: Referenced
  • Ale Smidts
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Marketing Tribune (Online)