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Ale Smidts, Maarten Boksem and Hang-Yee Chan have measured how our brains respond to TV commercials. It appears that the brains of different people react identically when they see exciting videos, according to their research. Based on this scientific research, it can be said that emotional storytelling works.
Ale Smidts, Maarten Boksem and Hang-Yee Chan have measured how our brains respond to TV commercials. It appears that the brains of different people react identically when they see exciting videos, according to their research. Based on this scientific research, it can be said that emotional storytelling works.