Rob van Tulder, professor International Business-Society Management at the RSM, has been mentioned in an article. The article discusses his initiative, the Better Business Scan that is a benchmark for sustainability for companies. Firms get insights in their potential challenges and its position in the market. He states that "we want to fasten the transition to a sustainable economy in the Netherlands. It is a challenge for companies, because they are dependent on the initiatives of the government and ambitions of the customers, employees and other stakeholders. Moreover, there are few tools available to measure the progress, we have used a research team and 10 years of scientific research to develop a tool. This led to the Bettert Business Scan that supports companies with their sustainability."