Article about the power of a family name as company name. It states that family business with a long history and a family name as business name, have a higher stock market value on average.

Professor Pursey Heugens explains how family business with a long history remain vital, especially during times like this with the corona crisis. Pursey Heugens is a professor of organisation theory, development, and change at the Department of Strategic Management and Entrepreneurship, RSM, Erasmus University.


  • Pursey Heugens
    Role: Faculty
    Reference type: Quoted
  • Rotterdam School of Management, Erasmus University
    Role: General
    Reference type: Referenced

Media Outlets

  • AGF (Online)