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Article about the role of digital transformation of businesses in every sector.

Ting Li is Professor of Digital Business at RSM, Erasmus University and founding member and the Academic Director of Digital Business Practice of the Erasmus Centre for Data Science and Business Analytics.

According to Li, the consumer-based industries like retail, telecom and banking are at the forefront when it comes to digital transformation. Waiting to transform is unwise, as you cannot escape it. She advices to develop a longterm sustainable digital strategy, as fundament for your digital change. You should try to experiment with it, as digital transformation is a long process towards a long-term goal.


  • Ting Li
    Role: Faculty
    Reference type: Quoted

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