In recent years, fast-growing companies have been a significant job engine, creating nearly 215,000 full-time jobs between 2019 and 2022, according to the ScaleUp Dashboard by the Erasmus Center for Entrepreneurship and Rotterdam School of Management. However, in 2023, some prominent growth companies, including VanMoof and Qwic, faced challenges and folded due to difficulties in financing and talent acquisition in the current market. Despite these setbacks, researchers suggest that the tougher economic conditions are pushing companies to adopt more realistic and less risky business strategies, with opportunities still existing for fast-growing companies, especially in utilizing artificial intelligence to improve processes and reduce costs.