Customers Prefer to Crowdfund Products They Can Improve

A study of access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Read the article: https://hbr.org/2024/03/customers-prefer-to-crowdfund-products-they-can-improve

Participants

  • Philipp Cornelius
    Role: Faculty
    Reference type: Co-written by

Media Outlets

  • Harvard Business Review (Magazine)