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Research by Professor Stefano Puntoni shows that pink is not only not ideal, but could also be detrimental to breast cancer awareness. Puntoni's study found that women who saw pink in a breast cancer advertisement were less likely to think they were vulnerable to the disease as compared to women who were shown colorless ads with the same advertising copy.
Research by Professor Stefano Puntoni shows that pink is not only not ideal, but could also be detrimental to breast cancer awareness. Puntoni's study found that women who saw pink in a breast cancer advertisement were less likely to think they were vulnerable to the disease as compared to women who were shown colorless ads with the same advertising copy.