Psychologische processen beïnvloeden de waardering van een merk

This article announces the PhD thesis defence by Steven Sweldens, which deals with long-lasting positive effects on the evaluation of brands by customers.

This article announces the PhD thesis defence by Steven Sweldens, which deals with long-lasting positive effects on the evaluation of brands by customers.

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Participants

  • Steven
    Role: Staff
    Reference type: Featured

Media Outlets

  • Nieuwsbank (Online)