Mini marketers must be treated with kid gloves

This article is about using children for peer-to-peer marketing, an effective way for brands to reach younger customers. This marketing technique is now under threat from government regulation.

This article is about using children for peer-to-peer marketing, an effective way for brands to reach younger customers. This marketing technique is now under threat from government regulation.

Participants

  • Agnes
    Role: Staff
    Reference type: Featured

Media Outlets

  • MarketingWeek (Unknown)