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“RSM’s Professor of Corporate Communication Cees van Riel is interviewed on Brazilian TV programme Conta Corrente about corporate reputation. About what having a good reputation means and especially how to maintain it. He also explains the difference between branding and reputation.
RSM's Professor of Corporate Communication Cees van Riel is interviewed on Brazilian TV programme Conta Corrente about corporate reputation. About what having a good reputation means and especially how to maintain it. He also explains the difference between branding and reputation.