This website uses cookies and similar technologies (hereinafter collectively referred to as ‘cookies’). We may use cookies for the following purposes:
With the buttons below, you can choose which cookies you wish to accept. On our cookie statement page, you can manage your cookie preferences. You can always withdraw your consent for cookies by making different choices there. For more information about cookies, please refer to our cookie statement.
This paper, written by Arja Lemmetyinen of the University of Turku and Frank Go, examines the process of building a brand identity in the cruise sector based in the Baltic Sea region.
This paper, written by Arja Lemmetyinen of the University of Turku and Frank Go, examines the process of building a brand identity in the cruise sector based in the Baltic Sea region.