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This article is about the recent study 'Language Abstraction in Word of Mouth', which revealed that consumers use different ways of describing the same experience, depending on whether they use a liked or disliked brand.
This article is about the recent study 'Language Abstraction in Word of Mouth', which revealed that consumers use different ways of describing the same experience, depending on whether they use a liked or disliked brand. It was also found that the perceived opinion of the sender of information was more positive for positive experiences with abstract descriptions and more negative for negatieve experiences with abstract language.