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This article reports on the outcome of recent study by PhD candidate Bart de Langhe for his thesis 'Contingencies – Learning Numerical and Emotional Associations in an Uncertain World'. He found that the use of foreign languages is unsuitable for emotional branding, creating emotional associations with a product or brand. The thesis defence took place on 10 June 2011.
This article reports on the outcome of recent study by PhD candidate Bart de Langhe for his thesis 'Contingencies – Learning Numerical and Emotional Associations in an Uncertain World'. He found that the use of foreign languages is unsuitable for emotional branding, creating emotional associations with a product or brand. The thesis defence took place on 10 June 2011.