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In this radio interview Bart de Langhe discusses the outcome of his recent thesis study. He found that the use of foreign languages is unsuitable for emotional branding, creating emotional associations with a product or brand.(To listen to the interview click the link, then click 'Download deze uitzending', forward to 39:05).
In this radio interview Bart de Langhe discusses the outcome of his recent thesis study. He found that the use of foreign languages is unsuitable for emotional branding, for creating emotional associations with a product or brand.(To listen to the interview click the link, then click 'Download deze uitzending', forward to 39:05).