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Business school academics moan that their research has little impact on managers. The standard response is to do more "translation" of academic journal articles to articles in managerial outlets that can be understood by managers. But as George Yip explains in this article, it is not that simple.
Business school academics moan that their research has little impact on managers. The standard response is to do more "translation" of academic journal articles to articles in managerial outlets that can be understood by managers. But, as George Yip explains in this article, it is not that simple.