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Recent study by KPMG shows that amongst the 200 largest companies in the world, when it comes to the companies that have a mission statement, only in 13% of the cases investors and shareholders play a part in the coming about. Muel Kaptein comments in this article.
A recent study by KPMG shows that amongst the 200 largest companies in the world that have a mission statement, only in 13% of the cases were investors and shareholders involved in establishing the mission. Muel Kaptein comments in this article.