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This article reports on the outcome of recent study by Stijn van Osselaer, Valentyna Melnyk (Waikato Management School, University of Waikato) and Tammo Bijmolt (University of Groningen), entitled 'Are women more loyal customers than men?'. The researchers found that women value relationships while men are loyal to companies.
This article reports on the outcome of recent study by Stijn van Osselaer, Valentyna Melnyk (Waikato Management School, University of Waikato) and Tammo Bijmolt (University of Groningen), entitled 'Are women more loyal customers than men?'. The researchers found that women value relationships while men are loyal to companies.