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Case studies on the three commodities toilet paper, soap and breakfast cereal have helped researchers scoop the top honours at the ECCH (formerly the European Case Clearing House) annual awards, the ‘Oscars’ of the business school world. RSM has won in the category strategy and general management.
Case studies on the three commodities toilet paper, soap and breakfast cereal have helped researchers scoop the top honours at the ECCH (formerly the European Case Clearing House) annual awards, the ‘Oscars’ of the business school world. RSM has won in the category strategy and general management.