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In seeking to transform Rotterdam School of Management, Erasmus
University, from a primarily academic orientation to one that also values
engagement with business, George Yip, a new dean brought in from outside, rejected a formal approach. Instead he successfully applied an “action strategy”.
In seeking to transform Rotterdam School of Management, Erasmus University, from a primarily academic orientation to one that also values engagement with business, George Yip, a new dean brought in from outside, rejected a formal approach. Instead he successfully applied an “action strategy”.