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The authors of this piece, Mignon van Halderen (professor Corporate Communication at RSM) and Annick Boyen (managing director PR agency Weber Shandwick), explain about thought leadership: why is it an attractive strategy? How can you obtain a thought leadership strategy?
The authors of this piece, Mignon van Halderen (professor Corporate Communication at RSM) and Annick Boyen (managing director PR agency Weber Shandwick), explain about thought leadership: why is it an attractive strategy? How can you obtain a thought leadership strategy?