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Bilingual advertising is not very efficient, according to a new study at RSM. In Biel, where bilingualism is a central marketing instrument, politicians feel confirmed in their interference with plurilinguism.
Bilingual advertising is not very efficient, according to a new study at RSM. In Biel, where bilingualism is a central marketing instrument, politicians feel confirmed in their interference with plurilinguism.
Click here for the full article (in German).