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The innovation of business models is now more important than ever, according to Henk Volberda. He conducted research that shows that for renewal of their business model, companies need to look beyond existing customers and financial achievements on the short term.
The innovation of business models is now more important than ever, according to Henk Volberda. He conducted research that shows that for renewal of their business model, companies need to look beyond existing customers and financial achievements on the short term.