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The government’s innovation policy does not focus sufficiently on improving corporate culture. Official policy focuses on developing new technologies but companies also need to invest in improving the way they operate. The research was led by Henk Volberda. Companies which invest in better structures - or social innovation - are more successful in developing innovative products, he says.
The government’s innovation policy does not focus sufficiently on improving corporate culture. Official policy focuses on developing new technologies but companies also need to invest in improving the way they operate. The research was led by Henk Volberda. Companies which invest in better structures - or social innovation - are more successful in developing innovative products, he says.