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Food portion sizes have grown by as much as 98 percent for some products in the last 20 years. Nailya Ordabayeva and Pierre Chandon, Professor of marketing at INSEAD, developed a model for marketers to enable them to reduce portions by adjusting dimensions of packaging without consumers realizing it and feeling ripped off.
Food portion sizes have grown by as much as 98 percent for some products in the last 20 years. Nailya Ordabayeva and Pierre Chandon, Professor of marketing at INSEAD, developed a model for marketers to enable them to reduce portions by adjusting dimensions of packaging without consumers realizing it and feeling ripped off.