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More and more corporations have the ambition become a "thought leader". Van Halderen and Kettler define thought leadership as the action of introducing and promoting convention-breaking ideas that cause people to change how they think about marketplace or societal issues.
More and more corporations have the ambition become a "thought leader". Van Halderen and Kettler define thought leadership as the action of introducing and promoting convention-breaking ideas that cause people to change how they think about marketplace or societal issues.