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Price and quality don’t always correlate directly, but consumers often have a hard time separating the two. This is the result of a recent study at the University of Chicago Booth School of Business. Stefano Puntoni is one of the co-writers of the report regarding this subject.
Price and quality don’t always correlate directly, but consumers often have a hard time separating the two. This is the result of a recent study at the University of Chicago Booth School of Business. Stefano Puntoni is one of the co-writers of the report regarding this subject.
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