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This article is about the new book Cor Molenaar wrote 'Kijken, kijken.. Anders kopen' (Watch, Watch... and buy differently). It is about technological breakthroughs, demographic developments and a changing spending pattern of customers that change the way the retail industry does business. Shops either need to develop or quit; why and how is explained in this article and in the book.
This article is about the new book Cor Molenaar wrote 'Kijken, kijken.. Anders kopen' (Watch, Watch... and buy differently). It is about technological breakthroughs, demographic developments and a changing spending pattern of customers that change the way the retail industry does business. Shops either need to develop or quit; why and how is explained in this article and in the book.