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An article about the new research of PhD candidate Jochem Kroezen, regarding the renewal of mature industries, where he focuses on the Dutch Beer Brewing Industry. In the Beer brewing industry the consumer is very important, since mostly they take the initiative for new products.
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An article about the new research of PhD candidate Jochem Kroezen, regarding the renewal of mature industries, where he focuses on the Dutch Beer Brewing Industry. In the Beer brewing industry the consumer is very important, since mostly they take the initiative for new products. You need to log in to read the full article.