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Neuroscience is one of the newest trends in market research, because sometimes your brain knows what you want better than you think it does. RSM’s Professor Ale Smidts and PhD candidate Mirre Stallen were featured in VPRO's TV programme Labyrint, entitled ‘De Gedachtenlezers’ (the Mindreaders), on Tuesday, 1 March 2011.
Neuroscience is one of the newest trends in market research, because sometimes your brain knows what you want better than you think it does. RSM’s Professor Ale Smidts and PhD candidate Mirre Stallen were featured in VPRO's TV programme Labyrint, entitled ‘De Gedachtenlezers’ (the Mindreaders), on Tuesday, 1 March 2011.